Dry January in the Spirit of Apples

Choosing the right thing from an abundance of options; making decisions that fit you like a glove – that is the challenge.

A brilliant idea

Less instead of more, but better, more mindful, more thoughtful! Which brings us to the apple juice from our manufactory. A beverage that will make you cast aside conventional notions of indulgence. And do something good for your health at the same time.

The right choice

Indulgence brings happiness – we firmly believe that. And it does not necessarily require alcohol. In 2012, the idea with the catchy name "Dry January" was born in Great Britain. It means: consciously choosing alcohol-free beverages for an entire month. On every occasion, at every event, with every meal.

Discovering new worlds of flavour

But why? There are many rational arguments: those who live free of alcohol often sleep better, feel active and energised, and may find it easier to shed a few kilos.

All the more wonderful when this also opens the door to new worlds of flavour. Each of our apple juice creations brings a wealth of aromas: delicate acidity, elegant sweetness, a play of earthy and floral notes on the palate, and much more.

Apple juice for every occasion

Those who open themselves to these perhaps still unfamiliar aromas and give space to the whispered stories of our apple varieties will be richly rewarded. There are varieties that make a perfect aperitif – perhaps mixed into a cocktail like the AMARO GOLD – others as a pure refreshment, or food companions that frame, enhance, and underscore the flavours of a meal.

Turning to alcohol-free indulgence is always a gain. We consistently follow our path and, with our gently pressed juices from mountain apples kissed by wind, air, and sun, we present a new, contemporary form of enjoyment. Free of alcohol and brimming with joie de vivre.